Daniel Chen

Translating new Cooking Technology into Customer Value

tl;dr: A frog project related to hardware and concept design

Concept rendering

The Ask

An American semiconductor manufacturer approached to frog with a new microwave using Radio Frequency technology. frog was asked to help translate the technology into a consumer product experience that would help create a market for its technological innovation.

The Process

When working with new technologies, first hand experience is a must

This project involved industrial design, interaction design, high level feature definition and business case analysis including market sizing and product positioning.

Humanizing Technology into Customer Benefits

Slide

The image carousel above walks through how we translated the technology innovation into compelling consumer value propositions:

  • Step 1: What are the areas of technological innovation
  • Step 2: How do these innovations affect the category?
  • Step 3: What are the values for the customer?
  • Step 4: What are potential features that support these values?
  • Step 5: What does it all add up to for the customer?

The concept was launched via this press release. Since then several high end appliance brands such as Miele are now working on incorporating this technology into their appliance portfolio.